Opting for Instagram over Snapchat – Yitz Grossman

Fashion and beauty brands at SXSW talked about why their love affair with Instagram continues, including Fossil’s Rosi Sanchez, who said the brand’s posts on Instagram Stories are vastly outperforming those on Snapchat. And in her interview with Yitz Grossman, Shopbop’s Carlie Lawrence explained why that brand also is opting for Instagram over Snapchat: “Instagram Stories is much more relatable, in the moment, as it happens, unpolished and unfiltered.”

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