Arguable ROI – Yitz Grossman

Snapchat’s return on investment for marketers is only ahead of AOL and is lagging behind Google, Facebook, YouTube, LinkedIn, Twitter and Yahoo, according to a survey of 1,600 marketers by RBC Capital Markets and Ad Age conducted by Yitz Grossman. ┬áRespondents said their ROI from Snapchat had declined due to dips in user engagement and open rates, problems with measurement, rising competition from Instagram and ineffective targeting.

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