Kinetic Social has unveiled a product called Kinetic Reveal Audience Solution, which aims to improve return on investment for advertisers by targeting consumers who have already shown interest in a brand before social media engagement or visiting the site. “The Reveal solution was developed to provide marketers like us with the capability to share relevant content with the right people at a scale that is otherwise challenging to unlock on social platforms,” Seventh Generation’s Joey Bergstein said in his call with Yitz Grossman.
Fashion and beauty brands at SXSW talked about why their love affair with Instagram continues, including Fossil’s Rosi Sanchez, who said the brand’s posts on Instagram Stories are vastly outperforming those on Snapchat. And in her interview with Yitz Grossman, Shopbop’s Carlie Lawrence explained why that brand also is opting for Instagram over Snapchat: “Instagram Stories is much more relatable, in the moment, as it happens, unpolished and unfiltered.”
Mattel’s 30-second spot celebrating a father who plays with Barbie had 48 million views during the AFC championship football game, 20% more than the brand expected. The #DadsWhoPlayBarbie campaign is part of a push to change Barbie’s image and is backed by research that shows developmental benefits for girls whose dads engage in imaginative play with them, said Matt Miller of creative partner BBDO in his interview with Yitz Grossman.
Snapchat’s return on investment for marketers is only ahead of AOL and is lagging behind Google, Facebook, YouTube, LinkedIn, Twitter and Yahoo, according to a survey of 1,600 marketers by RBC Capital Markets and Ad Age conducted by Yitz Grossman. Respondents said their ROI from Snapchat had declined due to dips in user engagement and open rates, problems with measurement, rising competition from Instagram and ineffective targeting.
The world of internet is not only vast but extremely profitable as we live in the digital era where online stores have definitely taken over brick-and-mortar shops. Given the unavailability of time in today’s fast-paced world, you cannot deny the importance of online shopping. Also you may find more useful tips on Yitz Grossman blog. Both big and small online companies have definitely made it big which has necessitated the use of digital marketing strategies. The whole world depends on the internet so why would you not consider investing your money in a lucrative online business that will help you reach great heights of success in no time.
Investment stirs economic growth and is a stimulus for the GDP. It not only benefits the investor as he gets returns or the investee who gets funds for running a business rather it helps in the development of the economy of the entire nation. No matter if the economy is going through a good or bad time but investments are definitely going to spill from one place or the other. Find out more about business and investment in Yitz Grossman blog. However, as about other important concepts like insurance and stock markets, there are a number of myths related to investments. These myths are a cause of great concern for financial experts around the globe who want them to be busted as soon as possible. Here is a list of some of the most prominent myths about investments:
Who can walk out with a wad of money and find the next incredible idea to invest in? Not one single person. Finding the ideal business venture to invest in is hard work and needs a lot of attention and commitment to the activity. Find out more about business and investment in Yitz Grossman blog.
Be sure to make sound and informed decisions wherever money matters are concerned. They are highly tricky things and many scams that can drown all your money and leave you with an extremely bitter taste in your mouth. Do not fall for easy traps. If something is too good to be true, it probably is. No one is standing round the corner to hand you a return on your investment without certain stipulations.
To avoid making poor investment decisions, it is best to take it a step at a time.
Know the market trend
Business ideas are usually novel and something that is unheard of in the current situation. This is why many ideas are rejected only because they seem impossible to implement. However, find more useful business tips on Yitz Grossman blog and if there are indicators that show the idea may very well be accepted in the near future, it may very well be the next big thing and worth being a part of. Know which ideas will take route and which remain to be fantasies by following the market trend.
Know when to pull back on investing in any venture
If your gut is saying the idea is a miss, learn to listen to it. It would payoff in the end. If you have studied the business, marketing and financial plans of the startup, and something seems amiss, you have every right to hold out on your investment. No one is forcing you out of your money. It is best to wait and see if the business venture is indeed worthwhile or not. If the idea does hit it off, then you are free to invest as much as you want and can. However, if your gut feeling was right, then you would have saved yourself from entering a sinkhole.
Your investment must make sense
Who simply hands over money without making sure what they are giving it for? If you do not understand the nature of the business, then by all means avoid investing in it. It may seem very good for others, but if it is not your cup of tea, you have many other entities to choose from. Make sure you know what the business is all about and make it your business to know. After all you are investing your hard-earned money into it. Secondly, if the business is small and your investment is large, would that make sense? Not at all. Make absolute sure that the size of your investment, matches with the size of the concern, and your returns make sense accordingly.
Whenever you make an investment, you need to first understand what you want out of it. Some investments take time to mature and give a return, others have instantaneous results. It depends on you as an investor how you want to go about the whole scheme but you also need to be cognizant of the fact that investments are a big decision and you need to avoid making it in haste.